1. Interpretation of Xinyuan Logo

The logo creatively integrates the letters "S" (Sino, meaning "China") and "C" (Create), embodying the company's national identity and its commitment to advancing the transformation of China's power tool industry from "Made in China" to "Created in China."

Structurally rigorous, minimalist, and intuitive, the design ensures easy recognition and memorability. Its form transcends conventional rigidity, balancing stability with dynamism—static yet energetic—reflecting agility and trustworthiness while aligning with global design trends, thus showcasing Xinyuan’s internationalized, modern corporate image.

The streamlined architecture revitalizes the letters "S" and "C" with vitality. Its international aesthetic enhances modernity and semantic depth:      - The hollow center of "S" forms an hourglass motif, symbolizing precision, integrity, and longevity—reflecting Xinyuan's principled approach to sustainable global growth.      - The circular "C" represents inclusivity and foresight, conveying Xinyuan's pursuit of excellence, collaborative innovation, and perpetual enterprise development.

Dominated by "Chinese red," the palette delivers strong visual impact—bold yet understated. Rooted in Chinese tradition, red signifies Xinyuan's ambition to pioneer the industry and champion national progress. It also evokes energy, passion, perseverance, and triumph, mirroring the company's proactive ethos and the team’s steady yet spirited dedication.

2. Symbolism of Xinyuan Logo:

3. Xinyuan Brand Culture

Brand Positioning: Technology · Expertise · Precision · Culture

Brand Value: Trust · Technology

Brand Proposition: Advocate and Provider of Modern Trust-Intelligence Culture

Brand Personality: Technology-Driven, Professionally Precise, Courageously Innovative, Industry-Leading

Brand Image: A trustworthy brand actively pursuing technological excellence and quality culture. Core to our identity is delivering reliable, efficient, and safe power tools that exceed expectations. We champion "Trust-Intelligence Culture" as exemplary innovators committed to integrity.

Tagline: Integrity in Action · Technology as Foundation

4. Corporate Culture

★ Mission: Continuously Fulfill Customer Needs

Interpretation: In dynamic markets, synchronizing with market evolution demands perpetual customer satisfaction – the key to winning consumer loyalty.

★ Vision: Globally Trusted Xinyuan Intelligence

   Interpretation: Our collective aspiration. Grounded in competitive advantage, customer insights, and accumulated expertise, we fuse integrity ("Trust") and technological leadership ("Intelligence") to innovate operations, enhance product intelligence, and forge global partnerships through brand-centric global operations.

★ Value Proposition: Action Honoring Commitments

Interpretation: "Action: Witness Commitment" manifests through three cultural-behavioral pillars: Innovative Culture/Actions, Professional Culture/Actions, Responsible Culture/Actions – forging trustworthy employees, enterprise, and brand.

★ Business Philosophy: Integrity in Commerce · Harmony & Collaboration

Interpretation: Our guiding principle for industry leadership and sustainable growth. "Integrity in Commerce · Harmony & Collaboration" encompasses six systems: ethical operations, trustworthy business practices, teamwork, value-chain partnerships, internal harmony, and external equity – standardizing Xinyuan's daily conduct.

★ Corporate Spirit: Expertise · Excellence · Innovation

Interpretation: The spiritual compass shaping our workforce. "Expertise · Excellence · Innovation" crystallizes our collective character through specialized craftsmanship, foundational excellence, and boundary-pushing innovation – the driving force behind our development.

◆ Brand Ethos: Reputation · Rooted in Expertise

Interpretation: "Reputation: Rooted in Expertise" reflects our self-branded journey. Core tenets include: Professional/differentiated solutions (product/service), Coordinated/modern operations (organization), Trusted/global reputation (brand).

◆ Service Principle: Timely Efficiency · Consistent Excellence

Interpretation: Our value lies in exceeding customer expectations. Execution encompasses: Customer centricity, comprehensive service, value-driven solutions, consistency, complaint resolution – enabled by streamlined processes, effective leadership, motivational systems, and execution culture.

◆ Quality Philosophy: 1% Defect = 200% Failure

Interpretation: Our uncompromising stance. Quality is designed and manufactured, not inspected; a systemic responsibility, not just QC's duty. Core systems: Source control, detail orientation, proactive prevention, standardization.

◆ Innovation Creed: Innovating for Customers' Present & Future

Interpretation: Innovation serves customers today and tomorrow through: Customer-driven innovation, continuous improvement, original breakthroughs – comprehensively fulfilling needs.

◆ Work Ethic: Value Through Responsibility · Success Through Collaboration

Interpretation: Work as value-creating mission requiring responsibility and collaboration. Core values: Passionate engagement, accountability, value creation, open communication, team synergy - ensuring fulfilling achievement.

5. Policy Objectives

★ Quality Policy:

  Customer Focus · Effective Management · Continuous Improvement!

★ Quality Targets:

A. Minimum 48 hours annual training for all employees.

B. Minimum 80 hours annual training for managerial staff.

C. Customer satisfaction >80% with annual improvements.

D. First-pass assembly yield ≥91% with annual improvements.

E. 100% export contract fulfillment; ≥91% domestic on-time delivery.

6. Action Guidelines

Corporate Action Principles:

Aspire to Act: Challenge proactively for dreams;           Capable to Act: Learn diligently for ideals;           Execute Earnestly: Commit responsibly to goals;           Act Authentically: Serve customers sincerely;           Achieve Results: Innovate excellently for legacy.

Integrity Covenant:

Professional Conduct: Compliance & Dedication;           Business Ethics: Authentic Communication & Credit Maintenance;           Collaborative Spirit: Proactivity & Shared Success;           Service Excellence: Passion & Comprehensiveness;           Social Responsibility: Community Care & Partnership;           Innovative Practice: Optimization through Open Collaboration.

7. Modern Trust-Intelligence Culture

"Trust-Intelligence Culture" Definition:

letter (Trust): Integrity · Reputation

Believers are sincere — Shuowen Jiezi (Origin of Characters)

Believers are true and not false — Laozi (Tao Te Ching)

Internal: Trust-guided interactions among employees;  

External: Integrity in deeds, character, and commerce – our foundational principle;

wisdom (Intelligence): Technological · Wise · Pioneering · Trustworthy

Intelligence as foundation and action. Wisdom elevates corporate ethos, embodying collective wisdom-driven enterprise.

Xinyuan delivers not just premium power tools, but a "Trust-Intelligence Culture" quality standard!